Monday, July 19

Interview with Preserve Founder

Borrowed from The Living Principles.


Good Stuff: An Interview with Preserve Founder Eric Hudson

by Claire Lui on Wednesday, July 7, 2010 in Features

In 1996, Eric Hudson noticed that though a lot of plastics were being recycled, there was a dearth of actual products being made from the recycled material. He came up with the Preserve toothbrush, made entirely from recycled #5 plastic, and it became the first of the company’s products to emphasize a lifecycle of entirely recycled materials, from start to finish.

Number 5 plastic—the stuff used to make water filter cartridges and containers for yogurt, hummus, and take-out—can often be hard to recycle. Many communities don’t accept it for recycling, and those that do often end up burning it with less valuable plastic for energy. So Hudson and Preserve knew that part of their environmental responsibility was not only to create recycled products, but to make it easy for people to re-recycle their toothbrushes and other products once they were done with them. So they started Gimme 5—the company set up recycling bins just for #5 plastic in Whole Foods supermarkets across the country (and a few additional selected food co-ops) and encouraged customers who were unable to make it to a Whole Foods to mail back Preserve products back to the company.

Now, Preserve has made it even easier for customers to recycle their toothbrushes, the company’s first and signature products, with the introduction of their mail-back pack. Each toothbrush’s display packaging also serves as a pre-addressed mailer. When the user is done with the toothbrush, he or she can slip it back into its original package and drop it in the mailbox. The first 250,000 toothbrushes will have the postage pre-paid, and afterward, each package just requires a first-class stamp. The returned toothbrushes will be re-recycled into new plastic benches and picnic tables.

We got in touch with Preserve founder Eric Hudson to ask a few questions about the challenges of making products that live up to the “reduce, reuse, recycle” mantra.

What are some of the surprises you’ve encountered in creating an environmentally friendly product from start to finish?

An environmentally friendly product is more than just a product, it’s a product system. It’s more than the toothbrush in your hand, it’s about how that toothbrush got to your hand, how it is manufactured, and what you do with it after you’re done with it. Because of the complexity of these product systems, we often encounter the Law of Unintended Consequences. A classic example of this is when someone buys a hybrid car, feels less guilty about driving it, and so drives more miles than normal, effectively canceling out any environmental gain from buying the hybrid car.

We recently encountered this in the new Mail Back Pack for the Preserve toothbrush. By greatly decreasing the amount of material in the primary package (the bag packaging itself), we needed to create a sturdy secondary package (a paperboard box that encloses six of the Mail Back Packs) which adds environmental impact to the system that we had not factored in to our design process. For the next design revision of the Mail Back Pack, we plan to eliminate this secondary package by addressing the sturdiness issue in the primary package.

What is the biggest challenge you face in making truly sustainable design?

Sustainable design isn’t simple—it’s incredibly complex. One of Preserve’s underlying sustainable design principles is to consider the entire system during the design process. Once you understand how all the different pieces of a system connect to each other, you can create a solution that effectively addresses all of a system’s needs with as little environmental impact as possible.

For example, consider the new Mail Back Pack for the Preserve toothbrush. On the bag itself, there is a printed mailing label that is pre-paid and pre-addressed. We initially considered a lot of design ideas that served the same purpose, but were more complex and environmentally impactful, such as a roll-out mailer label. However, the environmental impact of that additional packaging material on each package must be considered in conjunction with understanding how making the recycling process easier will increase the overall recycling rate of the toothbrush. In the end, we decided upon a design that was clean and simple, with minimal environmental impact, at the cost of packaging real estate to talk about the product.

How do you plan to improve the environmental impact of your products in the future?

The desire to make great environment friendly products never stops. As Preserve grows, we’ve thought deeply about creating regional production and supply chains to decrease the environmental footprint of transportation in our supply chain. A toothbrush made from yogurt cups is great, but a toothbrush made from yogurt cups that were sourced locally is even better.

Thursday, July 15

Want! Want!



How amazingly awesome are these bikes?!?! They come with a hefty price tag but are well worth it for the beauty that they bring.

Anyone else want one or is it just me?

Pictures borrowed from www.re-nest.com

Wednesday, July 14

Radical Homemaker Failure: Part 2: The Rant


So if you were silly enough to read the entire article I posted on here yesterday then you know the topic of my rant...er, discussion today.

Let's talk a little about me first, I mean isn't that what a blog is for? To talk about me, Me, ME! I probably started this blog to combat some middle-child syndrome that I can't have since there are only 2 kids in my family. ANYWAYS, what I was trying to get is that I don't like controversy. I prefer people to live in harmony. (A feel like I might break into some Pocahontas or Little Mermaid music.) So when I read this article I felt irritation inside me. And I hate that feeling. Let me explain.

While I appreciate people who try to make better choices for themselves and the environment, I get irritated when they decide that they either need to compare themselves to other people and in return, feel defeated. I completely understand what the author is saying. Time the enemy. There isn't always time to do everything. Corners need to be cut sometimes.

I am trying to lead a better life for myself, my family, and the environment, and I know that I have not made all the changes in my lifestyle to be "perfect". But I respect where I am. I don't worry that we eat out too much or that we don't always eat local or organic. I want to be there someday but don't worry about it today.

I am irritated that some people view "going green" as an all or nothing thing. So what if people are raising all their own food and making their own clothes? Good for them! You can't go that far, fine! I rather hear about what you can do instead of what you can't. My goal is life is to be what the author refers to as a "radical homemaker" and I don't view it as something that should make others feel guilty. I view it as a life choice/career. Just like a vegetarian or doctor, this is that I want to do with my life. I don't look at vegetarians and think that I wish I could eat more vegetables like them or look at a doctor and think that they are showing up everyone that knows CPR because they can go one step (or many steps) further and cure a disease. To each their own.

So my opinion is, don't feel bad that you don't have the desire to live crazy frugal or throw your cans in the trash (well, maybe you should feel bad about that. Recycling is crazy easy. :-) ). Just own it. Be happy with what you do. I don't like hearing whiny rich (or not rich) people complain that they are doing their best and society expects too much of them. If you are truly doing your best and are happy about it you don't need to prove it to anyone else by explaining your life story.

Just sayin'.


I recommend reading the comments left by people at the end of the article on Re-Nest. You can go to it by clicking here. This quote was left there and makes me smile on the inside.

A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.

-Robert A. Heinlein

Amen.

Picture borrowed from http://biobreak.files.wordpress.com/2009/06/rant.jpg

Tuesday, July 13

Radical Homemaker Failure: Part 1

Borrowed from Re-Nest.


I am a Radical Homemaker failure

A new movement of canning, baking moms find inspiration in frugality. Me? I just hate it


I am a Radical Homemaker failure
iStockphoto

When my husband told me he wanted to fall back on his Ph.D. and start a career in academics, rather than continue earning piles of gold shoveling rocks for Satan, who was I to argue?

I had left my own short but nicely paid career, thanks to a paltry maternity leave and a too-long commute, in order to spend time with our daughter.

"Sure, honey," I said. "Follow your dreams."

"The pay's pretty low," he said, before accepting his only offer, a year-long lectureship at a private university in the Midwest.

"How bad could it be?" I thought.

"$36,000 for the year," he said, a third of what we had been living on.

I picked up the phone and called U-haul.

After we settled, I looked for work but couldn't find childcare that made part-time work affordable. Instead, we cut back: no ballet, Kindermusik or swim lessons for the kid. No date nights or special gifts for us. We dressed in marked-down Old Navy and filled the car with gas just once a week. I missed my best friend's wedding.

We ate differently, too: We didn't go out, I cooked mostly from scratch, we bought ingredients in bulk. I made my own yogurt, thin and sour compared to the $4 buckets of organic plain that we liked.

I didn't know it eight years ago when we made this move, but spending less instead of earning more nudged us toward the Radical Homemakers movement, a group of educated men and women living as if money's not everything and working for The Man gets in the way of what is: relationships, health, freedom.

Shannon Hayes, a mother and wife with a Ph.D. in sustainable agriculture, explains this new breed of extreme Hausfrau -- which includes lots of men -- in her book "Radical Homemakers: Reclaiming Domesticity From a Consumer Culture." The title sounds a little like an Etsy vs. Goliath tale, but it's not all about shopping less and locally. More central to the Radical Homemaker agenda is the idea that we don't have to rely on nameless, faceless corporations to feed, clothe, shelter and entertain us. Instead, we can take ourselves out of an economy that requires endless hours of work while others raise our kids and chemists make our food -- all so we can go out and buy stuff that wrecks the planet. We don't need paychecks -- at least, not much of one. We might not even need health insurance. Instead, Radical Homemakers survive on home-grown food, old-timey skills and a willingness to help the neighbors.

No health insurance? Yeah, I wasn't so radical.

Hayes and her husband live in a converted shack (with a $170,000 solar-powered, multiroom extension) in Waterville, N.Y, where, along with her parents, they raise, process and sell grass-fed livestock on Sap Bush Hollow Farm. The couple grows almost all of their own food and uses the extra to barter for necessary services. Their income, around $43,000 a year, would be modest for a highly educated single, much less a family of four. Yet they get along just fine. It's not all lamb slaughters and hanging laundry, either. Hayes' family spent an enviable three months in France one winter and traveled to Brazil for research during another.

My family's $36,000 was tight and did not include a garden -- or France. I marveled at the fact that we managed. Also? I sort of hated it.

I hated the insecurity, that we weren't funding our retirements, or college or savings.

I hated being left behind. By then, our friends had settled into careers, started families, entered escrow. While they drove new hybrids all over town hunting down backsplashes for new Viking stoves, I was loading up on two-for-one gallons of milk or racing to the zoo before 9 a.m., where I had heard the parking lot attendant would wave me in for free.

In the drop-off line at preschool, tiny mothers climbed like mountain goats into SUVs the size of K2. Our lifestyle came off as quaint or quirky, and these moms sweetly waved down to me in our '97 Nissan Altima, the difference in altitude fitting.

Which is a terrible attitude for a borderline radical. Effecting change, Hayes writes, means "letting go of our attachments to employment, releasing ourselves from the pressure of the status race ... spending more time thinking about what we can do rather than what we can acquire." I quietly punished myself for not trying harder to find a job, any job, which could have doubled our bottom line and silenced the voices in my head that called me a freeloader. Or worse? A housewife.

Hayes, on the other hand, thinks even Betty Friedan would approve: According to her, Radical Homemakers show what "domesticity can look like in an era that has benefited from feminism; where domination and oppression are cast aside, where the choice to stay home is no longer equated with mind-numbing drudgery, economic insecurity, or relentless servitude."

Entangling family with green living and quality of life is exactly what gets on the nerves of French feminist Elisabeth Badinter. In her not-yet-translated book, "Le Conflit," she accuses today's new mothers of falling for eco- and bio-mumbo jumbo. They willingly breast-feed their kids, give birth at home, leave careers and forgo conveniences like disposable diapers and painkillers during labor. The modern baby, she writes, is "the best ally of masculine domination," love-struck mothers accomplices in their own demise. It's reminiscent of author Linda Hirshman's 2006 book-length admonishment, "Get to Work," in which she urged mothers to hold on to hard-fought gains for women in the workplace and end that ridiculous "opt-out revolution," New York Times writer Lisa Belkin's term for Ivy League-degreed new moms walking out of the firm to go play in the sandbox.

For Hayes, masculine domination is beside the point: Americans (men and women) are oppressed by corporations, money, things, ourselves. Radical Homemakers -- Ivy League degrees and all -- are the real opt-out revolutionaries. They have a far bigger purpose than Belkin's infamous subjects ever considered: family, community, planet and social justice.

But the work. Oh, the work! Not spending money is an incredible amount of work. I had considered -- sometimes seriously -- canning produce as a way to keep costs down. Canning is a common theme in Hayes' book. Just thinking about putting up a winter's worth of green beans and apricot jam, though, made me want to take a nap. Even baking all of my own bread sounded dreadful. For me, kneading dough was the physical manifestation of pushing and pressing all of life's ambitions into one yeasty ball of carbs.

Living on the cheap is exhausting, mentally and emotionally. I don't mind going without. But for what you do need? That takes planning. It takes so much time.

I enrolled our daughter at a co-op preschool, where, in exchange for low tuition, I wiped down toilets, attended endless meetings and worked several five-hour shifts a month. I spent hours on Craigslist -- and days of follow-up -- to find a suitable coffee table. Meanwhile, Crate and Barrel had the perfect one in stock. Finding a new shirt to meet up with an editor turned into a soul-crushing ordeal, since I shopped nowhere but Target and Old Navy.

Real Radical Homemakers, Hayes makes clear, approach things differently. They would simply borrow a shirt, build a coffee table, embrace the kneading. They'd call in for backup to help with the beans. Radical Homemakers would give preschool goat-moms the finger. No, wait, they wouldn't send their kids to preschool in the first place! Really, they're much stronger people than me. They'd never whine about Crate and Barrel.

"It's temporary," my husband would remind me, temporary and good. We had learned to emphasize family not things, books and board games, not cable TV.

But it wasn't temporary. I had another baby. Eventually, we moved to Southern California, where my husband had been offered a permanent job. Though he was offered significantly more -- and I was earning a few bucks freelancing -- our move coincided with a housing bubble that forced us into the kind of rentals we hadn't seen since graduate school: stained carpeting, neighbors who threw all-night parties and pit bulls. Lots and lots of pit bulls.

"We've moved backwards," I sometimes think. Our high-earning, home-owning days are nearly a decade behind us, our 40s staring us in the face.

"But we're happy?" my husband offers.

Not exactly. What I am is ambivalent. In the last few years, even mainstream culture has been all about green living, hyper-locavorism, Michael Pollan and his five ingredients. Even the biggest corporations attempt to tread lightly on the planet -- BP being a notable exception. Really, there's never been a less embarrassing time to drive a '93 Ford Festiva, which I sometimes do. The economic meltdown has made frugal living fashionable, purposeful and much less quaint. But go radical? I just can't.

I wasn't raised on a farm (Hayes was), and I've never kept a basil plant alive from one caprese salad to the next. I don't trust myself with a bread starter, much less livestock. Imagining total reliance on a backyard farm makes me cry for my starving children. I am comforted by our growing 401K. And I can't help it: A little piece of me dies when I notice the baby sitter drives a nicer car than us.

Hayes has an answer for my reluctance: Radicalizing one's homemaking is a process. First, you renounce (Satan's not the boss of me! Fuck Crate and Barrel), then you reclaim (you learn how to can). Finally, you rebuild, which means convincing others to radicalize, too. No one gets there overnight. Or, in my case, ever. I'm sure I'm not the only one.

Like a majority of Americans, I'll always prefer direct deposit to getting paid in chicken eggs. I'm comfortable with the smile-and-wave relationships I have with most of my neighbors. While I share the Radical Homemakers' family, environmental and social justice values, the way they propose bringing about change requires too much of the kind of work I frankly don't want to do. I'm fine giving up stuff. But I can't imagine spending afternoons rendering fat and lacto-fermenting cucumbers. That would be too much like shoveling rocks, even if it wasn't for Satan.

Madeline Holler is a writer and mother of three living in Long Beach, Calif. She is a regular contributor to Babble.com's Strollerderby blog.

Let's be honest. This makes me smile on the inside. I will explain more tomorrow. Promise. You have read enough for today.

Monday, July 12

I'm Back



After a very busy last few weeks, I am back.

So. Get excited.


Tuesday, July 6

Old School Camera Getting a New Life

The Mr. bought me an old Minolta at an auction a while back. The Mr. has developed this affinity for auctions as of late. It used to weird me out because my best friend's dad growing up was an auctioneer, and I remember hearing about all the creepy people and places that all the stuff from the auction came from. But now that we are focused more on buying used and not new, I am developed a greater appreciation for auctions and the like.
What I appreciate about this old camera is the sweet leather case. The fact that I can't find regular film for the life of me at stores. (Wait, that is something I don't like about this camera.) Anyways, I like that I re-learning how to take real pictures and not get the instant gratification that digital cameras give me. A delayed gift is a good thing. (Of course, I haven't developed the film yet, so I might regret saying that.)
More importantly I like the fact that there are no batteries or wires and that I get a slight workout every time I lift it up. I enjoy thinking about how this camera was used to chroniclize (probably not a word) another family's memories years ago and hopefully will play a part in mine as well.

Is there anything that you have ever bought used that now holds a special place with you? Do used item weird you out or just par for the course?

Thursday, July 1

European Vacation

Sustainable Susie is on a European vacation. (And by European vacation, I mean it is long like the vacations Europeans get to take, not like I am in Europe. Which sticks actually. Crud....Now I just depressed myself.)

I am working on new material but need a little more time to get it out. That and the fact it is vacation season at work I feel like I am never home. (But the fact I have a job that allows a vacation means I need to quit my whining.)

SO...check back soon. I will not be gone forever. Promise.



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